Figma to Webflow builds
Faithful, responsive builds from your designers' files, with a scalable class system and reusable components.
- Marketing sites and landing pages
- Components and design-system setup
- Interactions and GSAP animation
White-label Webflow development, AI-accelerated
Say yes to every Webflow project, without hiring
Your designers' Figma files become fast, CMS-ready Webflow sites, delivered under your agency's name on a fixed quote and date. An AI-accelerated workflow shortens the build, and a senior developer reviews every page before it reaches your client.
- Fixed quote and delivery date
- Delivered under your agency's name
- AI-accelerated, senior-reviewed
- White-label and NDA-friendly
- Webflow Global Leader · 7+ years
- São Paulo (UTC-3): overlaps US and EU workdays
(00) Approach
Your designers sweat every pixel. Your build should too: fast, accessible, easy to hand off, and delivered under your agency's name. AI handles the busywork, and a senior developer signs off every page.
(01) What changes for your agency
For agencies whose pipeline outgrew their dev team
- 01
Take on more projects
Say yes to the next client without a full-time hire. Your agency gets a Webflow lead for a single build or as steady overflow capacity.
- 02
Always know where the build stands
Async updates in your Slack or email and a shared QA tracker. You never have to chase your developer.
- 03
Clients who run their own site
Clean class systems, components and CMS structures that your client's marketing team can edit without breaking the layout, or calling you.
Webflow builds shipped for
- Fivetran
- Husky
- Imaware
- MYTY
(02) What you get
What your agency can now sell
Senior Webflow work your team can sell with confidence, delivered under your brand.
CMS architecture and migrations
Collections, references and templates designed around how the client will actually publish, including migrations from other platforms.
- CMS modeling and templates
- Content migrations and 301 maps
- Finsweet, Airtable and API integrations
Technical SEO and AEO
Structured data, Core Web Vitals, clean semantics and AI-search readiness built into the site from day one.
- Schema markup and metadata
- Performance optimization
- llms.txt, FAQ structure, crawler policy
QA, launch and client handoff
Cross-browser and accessibility QA, a launch checklist, and a handoff package your client can actually use.
- Responsive and accessibility QA
- Launch checklist and redirects
- Editor guide and walkthrough
(03) How AI speeds up your build
AI-accelerated. Senior-reviewed.
AI takes the busywork (planning, scaffolding, migrations and QA), so more of your budget goes into the work that needs a senior developer, and your build ships sooner. Nothing reaches your client without being built, read and tested by a human.
AI-assisted Turns the Figma file and brief into a page and component inventory, and flags missing states.
Senior-reviewed I confirm scope, catch design gaps early and send you a fixed build plan.
AI-assisted Drafts repetitive class structures, custom code snippets and CMS field schemas.
Senior-reviewed I build the layout in Webflow and own every architecture decision.
AI-assisted Converts and cleans content in bulk, drafts alt text and redirect maps.
Senior-reviewed I spot-check the output and verify every migrated URL.
AI-assisted Runs automated checks for accessibility, metadata, schema and broken links on every page.
Senior-reviewed I test real devices, interactions and edge cases by hand.
AI-assisted Drafts documentation and Editor guides from the actual build.
Senior-reviewed I review it and walk your client through the Editor.
Faster turnaround
Less time on repetitive work means shorter timelines for the same scope.
More margin per project
Fewer hours for the same deliverable gives your agency room on pricing.
Consistent QA
Automated checks run on every page, not just the ones someone remembered to test.
(04) What happens next
What happens after you send the Figma file
Fit call
A 15-minute call on the brief, the timeline and how you want your developer to show up: invisible under your brand or alongside your team.
Build plan and quote
You get a page and component inventory, a fixed quote and a delivery date.
Build in your workspace
Your site is built in your Webflow workspace, under your agency's name, with async progress updates.
QA round
Your team reviews in a shared tracker. Every item gets resolved and marked done.
Launch and handoff
Launch checklist, redirects and SEO checks, then a handoff package and Editor walkthrough for your client.
(05) Ways to work together
Pick the model that fits your pipeline
Per project
A fixed-scope build from Figma file to launch, quoted up front.
Best for One-off client sites and redesigns
Discuss thisMost popular
Monthly retainer
A reserved block of senior Webflow hours every month for new builds, changes and fixes.
Best for Agencies with steady overflow
Discuss thisEmbedded lead
Your team gets a Webflow lead inside its tools and rituals: building, and reviewing other developers' builds.
Best for Agencies scaling a Webflow practice
Discuss this(06) Estimate
Price your next build in 30 seconds
Pick the scope your client asked for. You get a price range and timeline you can put in your own proposal.
(07) Proof
Builds like yours, already shipped
Several of these were delivered white-label for design agencies and studios: the same partnership your agency would get.
01Fivetran
Full site rebuild in Webflow while the new design was still evolving.
This work was done for an American agency called FlowPros.
The project's brief was to rebuild their current website on webflow.
This project was challenging because the design team was doing a "migration" from the old design to the new design, so many changes were taking place as the project was already under development in webflow.
Founder of FlowPros, Jason Tinnin, helped me a lot to get a great job done despite so many changes to the project.
- Webflow
- Webflow CMS
- Custom Code
- Complex Layouts
02Imaware
40+ hours of reusable symbols for a clean e-commerce build.
Blackreek.io team (design studio from Canada) had this beautiful and clean e-commerce design that needed to be implemented in webflow.
I worked +40 hours as a developer in this project building symbols and reusable elements that were used in the website.
- Webflow
- Webflow Ecommerce
- Custom Symbols
- Responsive Design
03Husky
Built so the marketing team can edit pages and publish posts in the Webflow Editor on their own.
The CTO of Husky needed a webflow developer to take their beautiful designs and turn them into a beautiful and functional website. They were excited about webflow cause they saw the opportunity to have a more independent marketing team that could easily use the webflow editor to make small changes to page content and publish new posts. This project was an absolute success.
- Webflow
- Webflow CMS
- Webflow Editor
- Custom Interactions
04MYTY
Built from MYTY's own design and shipped in about two weeks.
MYTY's team had a fantastic design they needed help developing in webflow. They contacted me cause I was the developer of their website. This project took, approximately, 2 weeks to be completed.
- Webflow
- Custom CSS
- Responsive Design
(08) Who you work with
Who's behind your builds
I'm a Webflow Global Leader and lead Webflow developer based in São Paulo, Brazil, with a background in UX design and more than seven years building on Webflow. Agencies bring me in when a build has to be right the first time: clean structure, fast pages, and a CMS the client can run on their own.
Today I pair that experience with an AI-assisted workflow, so your agency gets senior-level work at a pace that fits agency timelines. I also write about Webflow development, SEO and AEO on the blog.
(09) FAQ
Something else on your mind? Email me or book a call.
Questions agencies ask before starting
Does Lucas Rocha work white-label for agencies?
Yes. Lucas Rocha builds Webflow sites white-label under the agency's name, communicates through the agency, and does not contact the end client unless the agency asks him to. NDAs are welcome, and the agency keeps the client relationship and the credit for the work.
How does Lucas Rocha use AI in Webflow projects?
Lucas Rocha uses AI for build planning, scaffolding, content migration and automated QA. The Webflow build itself, every architecture decision and the final review are done by him. AI shortens the repetitive parts of a project; it never ships unreviewed work or replaces the senior developer on the build.
How is a white-label Webflow project priced?
A white-label Webflow project is quoted as a fixed price after a 15-minute fit call and a build plan, based on page count, CMS complexity and interactions. Ongoing overflow work runs on a monthly retainer of reserved hours, so the agency knows its cost before quoting its own client.
Will the client be able to edit the Webflow site after handoff?
Yes. Each Webflow build uses a documented class system, reusable components and CMS collections designed for the client's marketing team, and it ends with a handoff package and an Editor walkthrough so the client can publish without a developer.
What time zone does Lucas Rocha work in?
Lucas Rocha works from São Paulo, Brazil (UTC-3), which overlaps the full US East Coast workday and the afternoon in most of Europe. Updates are async by default, and calls are scheduled in the agency's working hours.
Can Lucas Rocha handle designs that change during the build?
Yes. On the Fivetran rebuild for the agency FlowPros, the design team was migrating to a new design while the Webflow build was already underway, and Lucas Rocha absorbed those changes without restarting the project. A component-based class system is what keeps late design changes cheap.
(10) Writing
Blog
Webflow Rescue Project: A 4-Phase Playbook for a Broken Site
What to do, in what order, when a Webflow site breaks or a build stalls: confirm, contain, triage and repair, with a triage sheet, a stalled-build variant and 90 days of Webflow platform incidents that look like a broken site.
Landing Page vs Website: What Your Business Actually Needs
Which to build first, a landing page or a website, decided by traffic source, number of offers and offer lifespan, with a decision table and a five-question check.
Weglot vs Webflow Localization: Pricing and Feature Face-Off
Weglot meters a fixed total of translated words, Webflow Localize charges per locale. Here is the yearly cost at eight example site sizes, and the features that decide it.
(11) Next step
Have a Webflow build waiting on capacity?
Book a 15-minute fit call. You'll leave with a straight answer on scope, timeline, and whether I'm the right fit for the project.
Book a 15-min fit call