Figma to Webflow builds
Faithful, responsive builds from your designers' files, with a scalable class system and reusable components.
- Marketing sites and landing pages
- Components and design-system setup
- Interactions and GSAP animation
White-label Webflow development for agencies
The white-label Webflow lead developer for agencies
I turn your designers' Figma files into fast, CMS-ready Webflow sites, delivered under your agency's name. An AI-accelerated workflow gets builds out faster, and every page is still built, reviewed and tested by a Webflow Global Leader with 7+ years on the platform.
- 7+ years building in Webflow
- Webflow Global Leader
- White-label and NDA-friendly
- AI-accelerated, senior-reviewed
- São Paulo (UTC-3): overlaps US and EU workdays
(00) Approach
Your designers sweat every pixel. I make sure the build does too: fast, accessible, easy to hand off, and delivered under your agency's name.
(01) Why agencies bring me in
For agencies whose pipeline outgrew their dev team
- 01
More projects than developers
Say yes to the next client without a full-time hire. I plug in as your Webflow lead for a single build or as steady overflow capacity.
- 02
Freelancers who go quiet
Async updates in your Slack or email, a shared QA tracker, and no disappearing acts. As your developer, you will never be ghosted.
- 03
Sites clients can't run
Clean class systems, components and CMS structures that your client's marketing team can edit without breaking the layout, or calling you.
Webflow builds shipped for
- Fivetran
- Husky
- Imaware
- MYTY
(02) Services
What I build for agencies
Senior Webflow work your team can sell with confidence, delivered under your brand.
CMS architecture and migrations
Collections, references and templates designed around how the client will actually publish, including migrations from other platforms.
- CMS modeling and templates
- Content migrations and 301 maps
- Finsweet, Airtable and API integrations
Technical SEO and AEO
Structured data, Core Web Vitals, clean semantics and AI-search readiness built into the site from day one.
- Schema markup and metadata
- Performance optimization
- llms.txt, FAQ structure, crawler policy
QA, launch and client handoff
Cross-browser and accessibility QA, a launch checklist, and a handoff package your client can actually use.
- Responsive and accessibility QA
- Launch checklist and redirects
- Editor guide and walkthrough
(03) AI in my workflow
AI-accelerated. Senior-reviewed.
I use AI where it removes busywork (planning, scaffolding, migrations and QA) so more of your budget goes into the work that needs a senior developer. Nothing ships that I haven't built, read and tested myself.
AI-assisted Turns the Figma file and brief into a page and component inventory, and flags missing states.
Senior-reviewed I confirm scope, catch design gaps early and send you a fixed build plan.
AI-assisted Drafts repetitive class structures, custom code snippets and CMS field schemas.
Senior-reviewed I build the layout in Webflow and own every architecture decision.
AI-assisted Converts and cleans content in bulk, drafts alt text and redirect maps.
Senior-reviewed I spot-check the output and verify every migrated URL.
AI-assisted Runs automated checks for accessibility, metadata, schema and broken links on every page.
Senior-reviewed I test real devices, interactions and edge cases by hand.
AI-assisted Drafts documentation and Editor guides from the actual build.
Senior-reviewed I review it and walk your client through the Editor.
Faster turnaround
Less time on repetitive work means shorter timelines for the same scope.
More margin per project
Fewer hours for the same deliverable gives your agency room on pricing.
Consistent QA
Automated checks run on every page, not just the ones someone remembered to test.
(04) Process
How a white-label project runs
Fit call
A 15-minute call on the brief, the timeline and how you want me to show up: invisible under your brand or alongside your team.
Build plan and quote
You get a page and component inventory, a fixed quote and a delivery date.
Build in your workspace
I build in your Webflow workspace under your agency's name, with async progress updates.
QA round
Your team reviews in a shared tracker. I resolve every item and mark it done.
Launch and handoff
Launch checklist, redirects and SEO checks, then a handoff package and Editor walkthrough for your client.
(05) Ways to work together
Pick the model that fits your pipeline
Per project
A fixed-scope build from Figma file to launch, quoted up front.
Best for One-off client sites and redesigns
Discuss thisMost popular
Monthly retainer
A reserved block of senior Webflow hours every month for new builds, changes and fixes.
Best for Agencies with steady overflow
Discuss thisEmbedded lead
I join your team's tools and rituals as Webflow lead: building, and reviewing other developers' builds.
Best for Agencies scaling a Webflow practice
Discuss this(06) Selected work
Selected work
Some of these were delivered white-label for design agencies and studios: the kind of partnership I offer you.
01Fivetran
Full site rebuild in Webflow while the new design was still evolving.
This work was done for an American agency called FlowPros.
The project's brief was to rebuild their current website on webflow.
This project was challenging because the design team was doing a "migration" from the old design to the new design, so many changes were taking place as the project was already under development in webflow.
Founder of FlowPros, Jason Tinnin, helped me a lot to get a great job done despite so many changes to the project.
- Webflow
- Webflow CMS
- Custom Code
- Complex Layouts
02Imaware
40+ hours of reusable symbols for a clean e-commerce build.
Blackreek.io team (design studio from Canada) had this beautiful and clean e-commerce design that needed to be implemented in webflow.
I worked +40 hours as a developer in this project building symbols and reusable elements that were used in the website.
- Webflow
- Webflow Ecommerce
- Custom Symbols
- Responsive Design
03Husky
Built so the marketing team can edit pages and publish posts in the Webflow Editor on their own.
The CTO of Husky needed a webflow developer to take their beautiful designs and turn them into a beautiful and functional website. They were excited about webflow cause they saw the opportunity to have a more independent marketing team that could easily use the webflow editor to make small changes to page content and publish new posts. This project was an absolute success.
- Webflow
- Webflow CMS
- Webflow Editor
- Custom Interactions
04MYTY
Built from MYTY's own design and shipped in about two weeks.
MYTY's team had a fantastic design they needed help developing in webflow. They contacted me cause I was the developer of their website. This project took, approximately, 2 weeks to be completed.
- Webflow
- Custom CSS
- Responsive Design
(07) About
Hi, I'm Lucas
I'm a Webflow Global Leader and lead Webflow developer based in São Paulo, Brazil, with a background in UX design and more than seven years building on Webflow. Agencies bring me in when a build has to be right the first time: clean structure, fast pages, and a CMS the client can run on their own.
Today I pair that experience with an AI-assisted workflow, so your agency gets senior-level work at a pace that fits agency timelines. I also write about Webflow development, SEO and AEO on the blog.
(08) FAQ
Something else on your mind? Email me or book a call.
Questions agencies ask before hiring me
Does Lucas Rocha work white-label for agencies?
Yes. Lucas Rocha builds Webflow sites white-label under the agency's name, communicates through the agency, and does not contact the end client unless the agency asks him to. NDAs are welcome, and the agency keeps the client relationship and the credit for the work.
How does Lucas Rocha use AI in Webflow projects?
Lucas Rocha uses AI for build planning, scaffolding, content migration and automated QA. The Webflow build itself, every architecture decision and the final review are done by him. AI shortens the repetitive parts of a project; it never ships unreviewed work or replaces the senior developer on the build.
How is a white-label Webflow project priced?
A white-label Webflow project is quoted as a fixed price after a 15-minute fit call and a build plan, based on page count, CMS complexity and interactions. Ongoing overflow work runs on a monthly retainer of reserved hours, so the agency knows its cost before quoting its own client.
Will the client be able to edit the Webflow site after handoff?
Yes. Each Webflow build uses a documented class system, reusable components and CMS collections designed for the client's marketing team, and it ends with a handoff package and an Editor walkthrough so the client can publish without a developer.
What time zone does Lucas Rocha work in?
Lucas Rocha works from São Paulo, Brazil (UTC-3), which overlaps the full US East Coast workday and the afternoon in most of Europe. Updates are async by default, and calls are scheduled in the agency's working hours.
Can Lucas Rocha handle designs that change during the build?
Yes. On the Fivetran rebuild for the agency FlowPros, the design team was migrating to a new design while the Webflow build was already underway, and Lucas Rocha absorbed those changes without restarting the project. A component-based class system is what keeps late design changes cheap.
(09) Writing
Blog
Weglot vs Webflow Localization: Pricing and Feature Face-Off
Weglot meters a fixed total of translated words, Webflow Localize charges per locale. Here is the yearly cost at eight example site sizes, and the features that decide it.
How to Write FAQ Answers for AI Search That Get Quoted
Answer engines quote one FAQ answer, not the whole page. This guide covers the six checks an answer has to pass to survive being lifted out of context, what changed when Google switched off its FAQ rich result on 7 May 2026, and how long an answer should run.
How to Use Webflow Components (Symbols) as a Design System
Webflow components become a design system only when the main component owns structure and styles, properties own the content that changes, and a Shared Library carries the set to the next site. A practitioner walkthrough of properties, variants, slots, Libraries and the limits Webflow publishes for each.
(10) Next step
Have a Webflow build waiting on capacity?
Book a 15-minute fit call. You'll leave with a straight answer on scope, timeline, and whether I'm the right fit for the project.
Book a 15-min fit call